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  • 12/19/2011
  • admin

Increasing Demand With eBooks

Books and coffee seem to be a good fit. You can see people in coffee shops across the world sipping lattes and reading a good book. Years ago Barnes & Noble decided to put Starbucks in their store...

  • 11/8/2011
  • admin

Get Off the Tail

What's the tail? In 2004 Chris Andersen popularized the concept of the long tail distribution model for retailers. The idea hinges on growing a business by selling less of more. Amazon is a great ex...